Ecologic intelligence

Though I have an even better picture at the bottom, I added this one just to be safe.

Ways the world is already becoming better!

1. What is ecological intelligence? Ecological intelligence is when instead of looking at just the last phase of production for what products they used, looking at the whole thing along the way to see if it is truly good for the environment before you just consider it "green".
2. This connects to the essential question of why people do not live more sustainably. When going to buy a product, one will generally look for something "green" but in reality it can be just as bad or worse then something that is not green. When people shop they are not sure to trust what it says or not, because it is not always telling the truth.
3. I generally give a lot of thought when buying something even if it says that it is green. I try not to buy too much and keep it to a minimum. I do try to figure out where everything came from when I can, though that is not always possible. I do feel that is our responsibility to know what we are buying before we go out and buy it. Some companies should not be allowed to say that they are green, and should have more warnings on the packaging of where things come from.

Ad campain planning

1. Present proposed motto

Eat lean go green.

2. Present proposed logo



3. Present theme/direction for campaign
a. (based on findings in your research)

Either trying to educate people or make them feel guilty.

4. Present ideas on how you will create the Video PSA and what you
will need to accomplish it.
a. Viral video?
b. Filmed with iPhones? Camera phones?

Filmed with a digital camera and showing part of the problem then showing solutions.

5. Find two modern advertisements that resemble or inspire your group
for your campaign and link them on your DP/blog as models.

This ad is using a bit of danger/threat to their ad which is pretty interesting and saying how eating meat can be deadly.

This one is pretty interesting, making it so the chicken is speaking itself telling you not to eat it and adding to the guilt idea.

List your group roles here for this portion of the project
(who will focus on what?)

-Sonora-Brochure

-Joe-Video psa

-Lauren-Video psa

-Giovanna-Poster

Interview results

1. What struck you about the data?
2. Were you surprised by any of the results? How so?
3. What were your expectations? Were these met or not?
4. Based on your findings, what type of ad campaign will you run? Will you being to educate people? Encourage or coerce people? Embarrass people? What is your angle?

1. I was surprised by how few people were vegetarians and how much they seemed to care. Many of the people we interviewed knew the bad side of meat, but preferred to eat meat. The polls were shifted in a different direction then I would of thought, and had a few different questions where the results for both sides were pretty even.
2. It seemed many people did not think that eating vegetarian would make much of a difference, or just did not know. I would have though more people would know about the meat vs. vegetables for sustainability with production and treating.
3. I was expecting more people to know, but there is nothing much I can do about that until we begin our ad campaign.
4. I think from our results we should either try to educate or scare people. If we scare people we could be talking about animal cruelty with some of the meat production, or just basic education because many people did not know anything about our subject.

Sustainability Survey

We are working on a project about sustainability and we decided to focus on eating fruits and vegitables vs meats. Here is the survey we made, we would appriciate it if you filled it out, thanks in advance.
http://www.surveymonkey.com/s.aspx?sm=kPB8CgIYcMeBlkHVlldHhw_3d_3d

The path to freedom

1. In this day and age it really is something out of the ordinary to be completely sustainable, and to have nobody in the family have any sort of job. Even though they do have some electricity, their house has almost no electricity usage, and even then has a power plant. It seems interesting that a family has a way to live, that if we all followed, would create a sustainable human race. It just seems odd that the way to become sustainable is known, yet they're the only ones that are truly following it to freedom.
2. Honestly when I think of their needs vs wants sheet, I imagine many more needs then wants. They don't have a cell phone or many things that people have these days, and create many things themselves and avoid the costs in the first place. They spend near nothing, and make money still form their style of living. Their needs list would not even be that big, but would be much larger in proportion.
3. This fits into what we're studying in My Ishmael because it is about living sustainably. If we all lived just like them there would be no wars and would create an actual utopia, if we are ever to achieve a utopia, this is the only way I see it as being done. Not only would everybody be happy, but we would actual reach sustainability and not continue to destroy our planet the way we have.
4. The family seems to live and work as a whole unit. Many families get divorced or just don't spend much time with each other, however this family is just the opposite. http://www.pathtofreedom.com/ They are not living in the stone age, they aren't using all the latest gadgets either. They are just using what is needed while only minimally taking what they want and looking out for each other.

Ishmael blog assignment #2

1. Anthropomorphism mean the use of human characteristics in something that is not human. When Ishmael used the word anthropomorphism, was referring to objects acting in a way that resembles the way that humans act. He was referring to animals marking their territory by going to the bathroom and how humans saw that as human characteristics of marking land, even though they do not go out of their way to find it. He was using the word to show how we are thinking of the deer and how they mark their territory to be the same way we mark our own by buying it and living on it.

2a. Ishmael defines erratic relations as a way of preventing war between the cawks. The cawks have developed it to prevent all out war while still punishing those who do wrong. If a group tribesmen came and killed some people, they would only punish the group, not start an all out war.

2b. Not only does it prevent all out war between two tribes, but it keeps both sides relatively happy. The ones who the crime was against would get their revenge, and those from the other tribe would not be in an all out war and be able to continue their lives!

2c. The reason they do not have all out war is because they want a future for their race. They want to be able to expand and reproduce, until one tribe becomes big and proves it dominance and have one large tribe for their race.